- PIXOMONDO's forest environment worked well together with stage performances.
- The tree grows up, representing the life of nature.
- After all creatures come back to life, birds circle through mountains.
Client: Bird's Nest Event Management
Production Company: PIXOMONDO Beijing
Producer: Sharon Yuan, Christoph Zollinger
Executive Producer: Jan Heinze
Division Producers: Dominic Bitu, Nadine Chodan
Creative Director: Mario TranPhuc
Technical Director: Oliver Herz
Art Directors: Stefanie Fritzel, Waldemar Borth
Team Size: 12 Artists
Project Length: 10 Weeks
Divisions: Frankfurt, Beijing
Video Length: 12 Minutes 30 Seconds
- The Birds Nest Attraction Show was the first art show in the renown Bird's Nest Stadium. It merged traditional performance with advanced digital effects, bringing the ultimate visual experience to the audiences. The show adopted a variety of performance forms to tell a touching love story that transcends time and space.
PIXOMONDO was primarily responsible for the video development of three main scenes. To handle the incredible scale and complexity of this show, PIXMONDO's Frankfurt and Beijing offices joined together to co-produce the project. Together, the PIXOMONDO teams combined modern visual effects with traditional culture to create the videos.
To achieve the best quality and resolution for the show, artists from PIXOMONDO were committed to quality details in the video from tiny blades of grass and leaves to huge mountains. In the climax of this show, hundred of birds return home and all the nature comes back to life. Artists researched and paid attention to bird anatomy including body shape, feather color and flying positions. The team also dedicated a lot of time and effort to match the music, rhythm and stage performance to provide an extremely fantastic visual feast to the audience.
The Birds Nest Attraction Show took place at the Birds Nest Stadium from September 12, 2014 to October 3, 2014. With a total of 22 shows and more than than 200,000 attendees, the show had high praise from both the audiences and media.