Volkswagen China  | Building the People's Car

  • © Volkswagen Group China
  • © Volkswagen Group China
  • © Volkswagen Group China
  • © Volkswagen Group China
  • © Volkswagen Group China
  • © Volkswagen Group China
  • © Volkswagen Group China

 


Project Overview:


Production Overview:


Campaign and Project Description
In 2011, Volkswagen launched the People’s Car Project to inspire the Chinese people to imagine the future of cars. It reached both new and existing car owners, and as a result, 30 million people submitted over 260,000 car ideas. As an epic conclusion to the project, and ultimately, to honor the people’s creativity, Volkswagen decided to take all their ideas and create one car.

Volkswagen created a 10-part online series where they invited the top automotive design students in China to compete and build the People’s Car. This was a collaboration between two design universities, Volkswagen’s Director of Design, leaders from various creative fields (a pop idol, a filmmaker, and a fashion designer).

Volkswagen unveiled the concept car – an MPV that seats 7 people – at the 2013 Shanghai Auto Show. A commercial showcased how the people’s ideas integrated into the innovative features of the People’s Car.

Results
The 10-part online series averaged 1.2 million viewers per episode.



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