Adidas | Original EQT
Production OverviewDivision: The Hype (Shanghai)
Executive Creative Director: Aslan Malik
Executive Producer: Ruben Kosman
Agency: Amber Communications
Team Size: 5 Artists
Main Disciplines: Shooting / Motion Graphic Design / 3D Animation
The Hype Shanghai in collaboration with Amber Agency worked on four videos for the Adidas Original EQT campaign for online social media and H5 release. Amber Communications developed an H5 page for Chinese social media platform wechat and online. The Hype managed the pre production, production and post-production of these 4 shootings with stills for local celebrities and talents; Eason, Lu Han, Yan Yubo and Wang Zhijun. The Hype was responsible for assisting on the creative direction / storytelling and post- content production in regard to the visualization.