Alexander Wang Video Presentation/Shanghai Fashion Week
Production OverviewDivision: The Hype (Shanghai)
Creative Director: Aslan Malik
Client: Alexander Wang
Under the leadership of PXO’s Aslan Malik, PXO’s Shanghair division, The Hype created the design and animation for fashion designer Alexander Wang’s reveal of his take on the PEPSI BLACK can during Shanghai Fashion Week.
The video was shown as Mr. Wang entered the stage, reflecting PXO/Hype’s take on Mr. Wang’s designs, as well as elements from his past collections. All elements and textures created by PXO/Hype from scratch.
— Gold in Multimedia/Animation at the International Design Awards 2019