Alexander Wang Video Presentation for Shanghai Fashion Week

Project Overview

Client: Alexander Wang

Production Overview

Division: The Hype (Shanghai)

Creative Director: Aslan Malik

Summary

Under the leadership of PXO’s Aslan Malik, PXO’s Shanghair division, The Hype created the design and animation for fashion designer Alexander Wang’s reveal of his take on the PEPSI BLACK can during Shanghai Fashion Week.

 

The video was shown as Mr. Wang entered the stage, reflecting PXO/Hype’s take on Mr. Wang’s designs, as well as elements from his past collections. All elements and textures created by PXO/Hype from scratch.

 

Awards:

— Gold in Multimedia/Animation at the International Design Awards 2019