BMW 6 Series Gran Coupé

Project Overview

Client: BMW

Production Overview

Division: Los Angeles

Producer: Sonja Kossian


For the press launch in Sicily, Pixomondo was commissioned with an elaborate projection mapping on the new BMW 6 Series Gran Coupe. In the process, the striking design lines should be emphasized and emphasized by a projection onto the car. A designer explained the various elements of body design to the journalists present.


In the run-up to the presentation, a complete test setup was set up in order to be able to adjust all technical parameters and to perfectly match the projection to the paint of the BMW 6 Series Gran Coupe. In addition, the Munich PIXOMONDO Studio produced an AV recording featuring a welcome loop, countdown and intro film as well as a background projection for the speakers during the performance.


The overall visual concept was developed together with the agency VOK DAMS. Responsible producer at VOK DAMS is Sonja Kossian, Christina Hinz is responsible for the conception. Technical implementation at Pixomondo was headed by Tobias Pfeiffer, member of the Live Media team.