Game of Thrones X Bud Light | Official Super Bowl LIII Ad

Project Overview

Client: HBO / Game of Thrones, Bud Light

Agency: Droga5

Agency: Wieden+Kennedy

Production Overview

Division: Frankfurt

Directors: David Nutter and Spencer Riviera

Pixomondo VFX Supervisor: Derek Spears in collaboration with The Mill


For this ad, titled “Joust,” Pixomondo brought out the legendary and beloved Game of Thrones’ fire-breathing dragon, Drogon.  ADWEEK crowned “Joust” as one of “the 5 best ads of the 2019 Superbowl,” while AdAge singled it out as their “Editor’s Pick.” The day following its airing, a jury of top advertising creatives chose “Joust” as the best commercial of Super Bowl LIII, awarding it the Super Clio trophy, presented by the Clio Awards.

super clio award