Kingkey Logo Animation
Production OverviewDivision: The Hype (Shanghai)
Client: Kingkey Video Production
Team size: 7
Executive Creative Director: Aslan Malik
Art Director: Jingo Li
3D / CG Lead: Bertil Butturini
Account Manager: Stella Li
Producer: Ruben Kosman
Illustrator: Lily Xiao
Post Production: The Hype Crew
The Hype created a 30-second logo animation for Kingkey Animation, which belongs to a big Chinese real estate group based in Shenzhen. Kingkey opened their own animation studio and has asked for Pixomondo’s support in creating a logo for the release of their new movie called “Ants”.
The logo has been designed under the creative direction and post-production supervision of Aslan Malik. His vision and lead was the reason for keeping the cityscape in this logo animation, as this is their core business. Kingkey has projects in the making, which will significantly change Shenzhen’s skyline, as is the portrait in this logo animation. The treatment and texture have given the animation a young and fresh feeling.