MOMO PLANET Commercial for WeChat

Production Overview

Division: Beijing

For this commercial, PXO Beijing was tasked to explore various visual possibilities based on the current characters, MOMO, OIOI and MIU. The team integrated 13 different visual styles into one short animation, including Retro-futurism, illustration, stop motion, hand-drawn illustration in 3D graphics, etc., which also provides the basis for the brand’s future visual development.

Summary

Established in 2017, MOMO PLANET is an original fashion brand that specializes in the youth lifestyle, such as toys, illustrations etc., aiming to embed the brand culture “Go and Explore” among young people.