Nike | Hoops on Huaihai
Production OverviewDivision: The Hype (Shanghai)
Team Size: 2 Artists
Executive Producer: Ruben Kosman
Executive Creative Director: Aslan Malik
The Hype Shanghai has worked on artistic motion graphic design content for a new Nike event, which is part of a bigger campaign. A secret basketball court divided into 2 phases for the event “Hoops on Huaihai” in Shanghai. The secret Nike basketball court was inviting basketball fans to challenge their basketball skills by offering product trials.
Pixomondo was responsible for the creative direction / storytelling and content production for the LED screens on a custom made basketball court. All content had been customized to the environment for optimal visualization.