Nike | Hoops on Huaihai

Project Overview

Client: Nike

Production Overview

Division: The Hype (Shanghai)

Team Size: 2 Artists

Executive Producer: Ruben Kosman

Executive Creative Director: Aslan Malik


The Hype Shanghai has worked on artistic motion graphic design content for a new Nike event, which is part of a bigger campaign. A secret basketball court divided into 2 phases for the event “Hoops on Huaihai” in Shanghai. The secret Nike basketball court was inviting basketball fans to challenge their basketball skills by offering product trials.


Pixomondo was responsible for the creative direction / storytelling and content production for the LED screens on a custom made basketball court. All content had been customized to the environment for optimal visualization.