Puma | Street Legend featuring Liu Wen

Project Overview

PUMA 2018 TVC, The Hype directed, shot and did the post-production.

Production Overview

Division: The Hype (Shanghai)

Client: Puma

Executive Creative Director: Aslan Malik

Camera: Jason Michael Lopez

Producer: Yanyie Tran

Assistant Director: Natalie Ambarnikova

Visual FX: George Zu


Liu Wen finishes a shooting and receives a text message for the secret party. What follows now is a series of back and forth cuts been Liu Wen and the party crew. It goes between Liu Wen walking to her car and taking off to the party location, while the crew is setting up in the plane to get the party started. Liu wen arrives at the party and they celebrate. The music is at its peak and the B- Boy and B- Girl are battling with their best dance moves, they are having a great time together.