Puma | Winterized featuring Yang Yang

Production Overview

Division: The Hype (Shanghai)

Executive Creative Director: Aslan Malik

Camera: Jason Michael Lopez

Producer: Yanyie Tran

Visual FX: George Zu

Project Overview

PUMA 2018 TVC, Pixomondo Shanghai directed, shot and did the post-production.

Summary

We follow Yang Yang on his way to the rooftop, with the aim to create the Puma cat logo in the snow.It’s essentially a series of beauty shots of him coming up the elevator and walking over to the rooftop until he finds the right spot for the drawing.We then show him forming the Puma cat using an ice scratcher.We end on the Puma logo drawn into the snow from a top view shot by a drone.