Nike | Sneaker Slam Shanghai 2015

Project Overview

Client: Nike

The Hype Shanghai worked on 2-3 minutes of artistic motion graphic design content for the Nike Sneaker Slam event in Shanghai.

Production Overview

Division: The Hype (Shanghai)

Team Size: 3 Artists

Executive Producer: Ruben Kosman

Executive Creative Producer: Aslan Malik

3D Artist: Dan Wang


Pixomondo was responsible for creative direction, storytelling and content production, which was being projected on a custom-made 2m x 2m shoe at a 360 degree angle. All content had been synchronized to the beat and rhythm of the music.