Trip Advisor, NASDAQ LED/Rueters walls, Times Square NYC
Production OverviewDivision: Los Angeles
Motion Graphic Artists: Jill Dadducci & Shiouwen Hong
Project Executive Producer: David Garber
Client: Trip Advisor
This project played in NY Times Square with vacation-centric animations to promote travel site TripAdvisor. These branded spots played throughout the day on the NASDAQ Tower and Marquee and the Reuters Tower in Times Square.
What was interesting about this project was figuring out a creative way to showcase TripAdvisor to grab the attention of somebody looking at it from Times Square – an already bustling location,” explained Executive Producer David Garber.
Scenes from exotic travel locations around the world were designed to complement the animated graphics of Trip Advisor as it played above Times Square viewers.