Volkswagen China | Building the People’s Car

Project Overview

Pixomondo’s contributions to Volkswagen China | Building the People’s Car  consisted of: Script and Concept Development, Pre-Production, Production Design, Art Direction, Shooting, Editorial, Motion Graphics, Visual Effects, Music, Sound, Finishing.


Client: Volkswagen Group China
Total Episodes: 10

Project Length: 5 months / 32 shooting days

Shoot Locations: 16 locations in China

Sound Design and Mixing: JB

Original Soundtrack: A公馆 Residence A

Production Overview

Division: Beijing

Director: Kenneth Bi

Agency: Proximity Beijing / Goodstein & Partners Beijing

Creative Director: Georg Warga (Goodstein & Partners)

Agency Producer: Maureen Sherrad

Production Company: Pixomondo Beijing

Executive Producer: Jan Heinze

Producer: Iva Modrah

Creative Producer: John Dietz

DOP: Paul Morris, Jay Huber

Art Director: Wil Manning

Editor: Nelson Quan

Post Producer: Joy Wang

Production Assistants: Sofie Chirico, Fiona Hu

Team Size: 62 Artists


In 2011, Volkswagen launched the People’s Car Project to inspire the Chinese people to imagine the future of cars. It reached both new and existing car owners, and as a result, 30 million people submitted over 260,000 car ideas. As an epic conclusion to the project, and ultimately, to honor the people’s creativity, Volkswagen decided to take all their ideas and create one car.


Volkswagen created a 10-part online series where they invited the top automotive design students in China to compete and build the People’s Car. This was a collaboration between two design universities, Volkswagen’s Director of Design, leaders from various creative fields (a pop idol, a filmmaker, and a fashion designer).


Volkswagen unveiled the concept car – an MPV that seats 7 people – at the 2013 Shanghai Auto Show. A commercial showcased how the people’s ideas integrated into the innovative features of the People’s Car.


Awards: Cannes Golden Lion in Branded Entertainment / Bronze Lion in Direct