Volkswagen PCP Product Video

Project Overview

Client: Volkswagen

Production Overview

Division: Beijing

Executive Creative Director: Georg Warga (Goodstein)

Agency Producer: Maureen Sherrad


In 2013, Volkswagen launched a film demonstrating the capabilities of the People’s Car, a car created in collaboration with over 30 million people in China. In the film, the People’s Car showed off its many innovative features, including an air pollution filter, color-changing paint, panoramic cinema glass, and a front bumper that could display emoticons.