Volkswagen | Sharan

Project Overview

Client: Volkswagen Group China (VGIC)

Production Overview

Division: Beijing

Team Size: 75-120 Artists

Executive Producer: Ruben Kosman

Producer: Iva Modrah

VFX Supervisor: Christopher Zollinger

Director: Montague Fendt

DOP: Paul Morris


In cooperation between Volkswagen Group China and Pixomondo Beijing, Pixomondo has created a 70 second TVC for the VW new Sharan launch in China. The new Sharan is a 380TSI, 2-3-2 family seater. This is the first time VGIC has worked with a big celebrity for their TV and online campaigns.


With Car Director Montague Fendt, Pixomondo has taken this production through the entire process, starting with a car print campaign and ending with the TVC production. Ranging from casting, live action celebrity shooting in multiple locations, to post-production including VFX.